Polaris | Branding
Polaris is a Brazilian travel agency that creates unique experience through customized itinerary for each one of their customers.
The main goal was to create a solid modern, and friendly look and feel, to consolidate Polaris brand in the audience perception.
To represent all this emotions, the symbol and the name were inspired by the Polaris constellation. The constellation was used by navigators from all over the world to localize themselves across the open sea.
The Bear is an animal present in all the five continents, and in some cultures the bear represents curiosity and strength. This two characteristics are extremely needed in people who wants to travel abroad and discover new places all over the world.
